So the Brit Awards were announced last night and all the music publications have come out complaining today, the Guardian and CMU in particular getting a little nasty. My conclusion? The 2014 Brits were… not shit. I quite enjoyed the show actually. Sure, many of the winners are predictable and the awards are generally based upon sales and popularity of the previous year. In fairness, what they supposed to base the awards on – personal hygiene or something? Below is the full list and I’m glad to see Arctic Monkeys on there as double winners; as well as Rudimental (with the ultra-cute Ella Eyre), Bastille, David Bowie, Lorde and Daft Punk. C’mon people, that’s pretty good when you think about it!
One criticism I definitely do agree with though is the awful ham-fisted PR work of Mastercard, making artists refer to their brand and slogan at every opportunity. There were some forgettable performances throughout the show such as Katy Perry and Beyonce (separately, not a collab) but for me the real low-point of the evening was Lorde using the Mastercard slogan in her acceptance speech – “This truly is a priceless surprise”. Fucking hell Lorde, I thought you were cooler than that. And the highlight of the evening? It’s divided opinion but I’m taking to the ‘for’ camp for Arctic Monkey’s Best Album acceptance speech. Haha!
Best British Male Solo Artist: David Bowie
Best British Female Solo Artist: Ellie Goulding
British Group: Arctic Monkeys
British Breakthrough Act: Bastille
British Global Success Award: One Direction
Critics’ Choice: Sam Smith
British Producer Of The Year: Flood (Mark Ellis) & Alan Moulder
British Single: Rudimental feat Ella Eyre – Waiting All Night
British Album Of The Year: Arctic Monkeys – AM
British Video Award: One Direction – Best Song Ever
International Male Solo Artist: Bruno Mars
International Female Solo Artist: Lorde
International Group: Daft Punk